What’s it like to design a stall in 2 hours? iscd graduates reflect on their recent opportunity at Reed Gift Fair

Posted by iscd@admin on February 15

It was all about the latest products and trends at Reed Gift Fair in Melbourne last week, where three of iscd Styling graduates Michelle Harrison, Kristy Gordon and Anette Brooker got the chance to style this years “hot” products. Read more about the day, their favourite finds, and challenges they faced styling the stand in just two hours! 

Visitors of this year’s Melbourne gift fair discovered the latest innovative products and trending colours. With selected products from over two hundred brands to work with, our dream team had only 2 hours to get the stall ready before the show started. Kristy: “There was a little bit of pressure on us as we wanted to do the best job possible, but it was beneficial having each other to share ideas and to collaborate with.”

Photo Credits: James Treble Photo Credits: Anette Brooker

Photo Credits: James Treble, Anette Brooker

Although the Styling Diploma graduates had to deal with the mishmash of shapes and textures from a range of different wholesalers, their goal was to create a space, where all elements work well together. Kristy: “No matter what products you are working with when styling whether it’s your style or not, always refer back to the basic Elements and Principles of Styling which are the foundation skills of any trained stylist.”

Thousands of people seized the opportunity to get inspiration for their own retail business.   According to our team, there was one particular brand that stood out from others  – Raine & Humble. Michelle: “Their display was beautiful and the colours and textures of their products could easily come home with me!”

Source: Raine & Humble
Source: Raine & Humble


Anette: “I really liked the woven pendant shades at Satara Living and their  beautiful beachy, bohemian products. Raine & Humble cute spotted cushions would be adorable in a kids room. And the silk and velvet hand-stitched cushions from Inertia were incredible, too.”

Source: Reed Gift Fairs

What would the team hand down to students or anybody, who wants to dive into the world of styling? “The more experience you get, the more confident you are out with your next styling job as every bit of experience helps and no job is the same. It also helps you with gaining diversity with your skills. This was a great project for us all to work on and to add to our portfolio of work.”

Reed Gift Fair the trading platform for buyers and sellers will return to Sydney on 17th February 2017 and we’re pleased to announce, that iscd Sydney graduates Sammi Mills and Melissa Luthy will be there to show their skills!

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