What sparked your interest in design?
A Screen Printing class in Singapore. After training in drawing and painting for five years I felt so liberated to draw something and then create it so instantly on fabric. I fell in love with it as a medium.
Tell us about your background and why you chose to study at ISCD?
I am an ex marketer and mum of two boys 5 & 8. After taking time off to have kids and living in America and Singapore. I spent time revisiting a school love of drawing and painting. While studying various mediums at LaSalle University in Singapore, I fell in love with Screen printing and I knew I wanted to do something with it. Upon returning to Australia I wanted to bring together my art training and marketing experience to launch a range of products so I went to ISCD to finesse my design skills.
What did you study at iscd?
Certificate IV in Design, Surface Design Diploma and short workshops including Photoshop and Design to Market.
What was your favourite part of the courses you studied?
The practical assignments that really train your thinking to target markets and clients brands when designing.
Where do you hope your iscd course will take you on your creative path?
After completing Surface Design I felt really confident with my design style then the design to market course gave me the framework for how to proceed. Through the ISCD courses I have also made a network of people to help me get there. Which has been invaluable in both time and money when setting up a business from scratch. I graduated in July and am Launching my first range of bags, scarves and cushions in November for my brand Sydney Textile Company. I couldn’t have done that with out ISCD.
How did your time at iscd help you to get to where you are now?
I wouldn’t have had the confidence to back my designs, nor the understanding of process to go into a new industry of textile manufacturing here in Australia.
How did you come up with the idea for your business?
While living in Singapore I met a talented artist who celebrated “Singapore” and Asian life on canvas through screen-printing. I was hunting for a keepsake from my time as an expat and bought one of her canvases. When I returned home I got really motivated to create a young exciting design house for Australian inspired patterns. Not since Ken Done really have we had anything we could give as gifts or put in our homes to celebrate Australia. Everything is made in China and really not fashion or interior conscious. There are some wonderfully talented Australian designers doing stuff for the home but not products for gifts. So I set about working on designs that I would be proud to put on my wall or send as a gift or put on may favourite couch as a cushion. Subtly Australian, beautifully designed and made here in locally.
What exactly do you do?
Everything. At the moment I am a one-woman show. I research trends and colour, I put together a range for the summer and one smaller one for the winter, I then production manage through to samples and photography. Then I create all my marketing and brand materials and move onto selling, both cold calling and through trade shows like First In style and Finders Keepers. Then I do all the website, social media, accounting and general business management as well. Then I go cook dinner, help with homework, manage my kid’s sports teams and squeeze in the occasional date nite with my lovely husband.
Any advice to people who want to get into the industry and are looking at study?
First, I think the courses at ISCD are really good at training your thinking through the creative process. The on trend briefs judged by industry professionals are really invaluable for honing your client minded skills. Second, it is the people including the general manager who make themselves available to you for support as you get yourself up and going. You don’t get that with other degrees. It is something special to ISCD.