Jessi Deakin


Why did you choose iscd?

I chose iscd as it offered a Diploma course that focussed on Interior Styling and allowed me to attend 1 evening class per week outside of working hours. I also loved the relaxed and inviting vibe of the campus.

How did you find your time at iscd?

I really enjoyed my time there. I met some of my best friends there and built lifelong connections with some amazingly talented, creative and like-minded people. My teachers were very inspiring and offered such positive support throughout the entire journey.

What were the most valuable things you learned there?

I would say the most valuable thing was the focus on the elements and principles of design. This understanding is vital to success in the design world and the information learned relates back to every possible design scenario. I was also pleasantly surprised at how much I learnt about setting up and running a small design business. Every assignment brief consisted of criteria that was relevant in preparing me for the real working world and running my own business. It was a massive confidence builder!

How did you come up with the idea for your business?

I actually came up with the idea whilst I was completing an iscd assignment in my first year. The assignment was on lighting design so I created an outdoor pendant lantern which was held by a macramé hanger. This was the first macramé piece I ever made and was soon to be the first of many! The bohemian and earthy aesthetic of macramé fits hand in hand with my personal design style so it’s not uncommon for interior or event styling work to come my way as a result of my macramé designs and how I have styled them in photographs.

What exactly do you do?

When I am not making, selling or hiring out macramé wall art, plant hangers and door hangings I am styling interiors and events. I offer services from theme & scheme mood boards for those in need of a little inspiration or direction right through to complete hands-on styling services from concept through to completion.

How did your time at iscd help you to get to where you are now?

iscd was not only the vehicle of inspiration for me exploring my initial interest in macramé design but it gave me the confidence to set up and run a small business and to work as a stylist.

Any advice to people who want to get into the industry and are looking at study?

Firstly, try to work out what your end goal is, where you see yourself in the industry, what you want to get out of the study, then speak to an advisor at the school to ensure you put yourself on the right path. Oh, and take every opportunity that comes your way! Even if you don’t feel completely confident, put yourself out there, take risks, be brave and learn as much as you can from those who are already living your dream!