Dani Butchart

TELL US A LITTLE ABOUT YOUR BACKGROUND AND WHAT PATH LED YOU TO WHAT YOU’RE DOING NOW?

I started my career working as a creative manager for Australian label Fleur Wood – my time spent at Fashion Week was a blend of the world of interiors, craft, food, fashion and styling. Most notably I was the producer on her two beautiful coffee table books. It was a natural progression to cement this career direction with a course at iscd followed by settingup a business based on creative projects across residential, retail and events.

WATCH DANI’S INTERVIEW FOR SEARCH FOR A STYLIST COMPETION

YOU RECENTLY DESIGNED THE AMAZING CONTAINER THAT WAS SHOWN AT VFNO. IT WAS SO AMAZING TO EXPERIENCE COLOUR AND INTERIOR DESIGN COME TO LIFE. WHAT WAS YOUR INSPIRATION BEHIND IT?

This was such a beautiful activation to celebrate Iscd in melbourne. The inspiration evolved from an idea to evoke people’s mood through two distinct tones which are in the market currently. The tone of the styling was minimal in shape and detail however highly layered in colour and texture.

CAN YOU TELL US ABOUT THE CREATIVE PROCESS YOU WENT THROUGH WHEN DESIGNING THE INCREDIBLE CONTAINER?

The process started with collecting images of  the aesthetic. The process evolved as I started collaborating with some of our favourite Australian suppliers such as urban couture, armidillo and co, pop and Scott and jardan. There were some key pieces from these suppliers such really shaped the direction of the style in the container. On the day all the goodies we’re delivered direct to the container and over a 6hr period the container was flipped into the blush/indigo interior.

Click here to read more about the shipping container installation at Vogue Fashion Night out (VFNO)

CAN YOU LIST FOR US 5 RESOURCES ACROSS ANY MEDIA THAT YOU TURN TO REGULARLY FOR CREATIVE INSPIRATION?

Everyday I wake up and look forward to my design files fix! I’m forever roaming on Instagram and Pinterest, filing images and photos for projects. Inside out magazine and Elle decoration are my go to mags.

WHAT WOULD BE YOUR DREAM PROJECT?

A dream project would be one with an endless budget!! I would love to work on some iconic interiors which are referenced over time.

 

How did you find your time at iscd?

iscd have been the foundation of many facets of my career, from small beginnings many years ago. Theiscd education team has mentored many decisions to craft my future in the design industry. Recently I partnered with iscd to style a shopping container to celebrate the new campus in Melbourne at Vogue Fashion Night Out.

 

What advice would you give to people looking to start a career in styling?

I’ve learnt that you should never feel too old, never feel that you’re not creative enough, and never feel that you could fail at something. Take a breath and try it. Studying design is a rewarding experience; iscdcan give you the platform you need to launch your own career, hobby or business.

WHAT’S NEXT ON THE CARDS FOR YOU?

Well first.. There is a baby! He is due next month. I’m hoping he will be the ultimate sidekick and craft partner for the summer ahead. I am working on some really exciting interior projects and also looking forward to collaborating with Inside Out on claiming my Search for a Stylist prize!! I’m really looking forward to the year ahead.

You can find out more about Dani at her website or follow Dani on instagram at @danibutchart