International School of Colour + Design

‘Inside Trends’ presented by Prue Royle, founder, International School of Colour and Design on Thursday 13 October 2011 at the Museum of Sydney.

Trend is defined as the direction in which something tends to move and which has a consequential impact on the culture.

Zeitgeist is the study of the spirit of the times, where trends are observed.

Trend forecasters range from predictors to researchers, manufactures to translators. This trend wheel illustrates the spectrum of trend watchers today.

The most renowned trend forecasters today.

This is how Lidewij Edelkoort a Dutch trend forecaster presents her predictions.

An alternative scientific approach to trend forecasting is meme presented by Richard Dawkins.

Meme captured on the streets of New York City.

Everett Rogers developed the life-cycle of trends which ranges from innovators to laggards.

This case study shows how social influences impact product development.

Case study continued showing the outcome of the Middle East war - a perfume bottle resembling a hand grenade.

This case study reveals how understanding the zeitgeist can predict product development. The scarcity of water caused a desire to be surrounded by beautiful bathroom products.

Case study continued.

This case study is an observation on the use of exterior colour. These images fall into the category of 'innovator'.

Case study continued. Exterior colour reaches majority on the life-cycle graph.

The following 'colour directions' were developed following observations of the zeitgeist (what is happening and the spirit of the times in the world around us).

The ELECTRO COMBO theme.

An eclectic mix of deep rich hues in unusual combination's. Bold but contemporary classical in style.

Textural focus with a multi layered twist. A scheme for the confident, not the lighthearted. A fringe theme to be adopted by mainstream.

A theatrical theme with a 3D scheme.

The LONG HOT SUMMER theme.

Strong Bright Reds and Tangerines full of high energy optimism. The shot of high octane we are all wanting, to give us a boost after winter and during sad economic times.

Reds and pinks in combination with neutral browns give a hot, rock-solid range that will stimulate the senses and offer unique opportunities to ignite the fire within.

A short lived trend that is likely to develop into a soft grey pink that will tone down the vibrant hues and echo the energy of a frantic era.

The DUSTY DENIM theme.

Warm grey blues and cool dusty neutrals with scratched finishes and textures create a new nostalgic theme that offers a restful return to romantic, but relaxed living.

For those who need to escape the hustle and bustle of city life, this is the timeless relaxation palette. A range of textures from soft mohair throws to rugged cowboy jeans evokes a mood of country style blues.

The look may be old and worn, but it is loved.

A palette range from navy hues to baby blues and soft skin hues. A colour range to revive the soul and make us feel that we are whole.