International School of Colour + Design

The iscd Business Mentor Program is designed for graduates of any iscd Diploma to guide them from education to application. Intimate meetings are held monthly with the educator Sandra Philpott. Sandra will work with each member of the elective to ensure on completion they are equipped to succeed in the increasingly competitive commercial world of design.

Course Outline:

• Comprehensive assessment of the economic environment and the likely impact on businesses and business owners in the creative world
• Review of design business success case studies to better understand the fundamental elements leading to running a sustainable business
• Research and preparation of a commercial business plan
• Practical tools and processes required to run a successful creative business
• Fully developed frameworks for developing a Marketing plan and a Customer database
• Communication and Presentation Skills
• Business Forecasting and Budgeting

Key Outcomes for those who complete the course:

• The ability to run a successful business in the context of understanding current economic trends and challenges
• Understanding the economic and business indicators which lead to running a profitable business
• A fully developed business plan which gives your business a solid foundation for success and which becomes a tool for measuring business achievements
• A robust understanding of business tools and fundamental business principles
• A marketing and promotions plan which provides a framework for differentiating your business from your competitors
• The ability to deliver your creative talents to prospects and clients in a confident and professional manner
• Budgeting and forecasting confidence and aptitude